The first of 50 BTN BikeShare docking stations has been installed next to the Brighton Pier, with nine more scheduled to be built by July 9.
Set to launch in early September, BTN BikeShare in association with Life Natural Spring Water will offer 450 smart bicycles with built-in GPS and wireless capabilities. Users will be able to easily locate and rent “Life Bikes” locked in any location across the city via an app, or online. Dropping off is equally simple – riders can return bikes to any docking station or lock them up at any legal location around the city.

Tim Caswell, owner of Hourbike, the company providing and operating the scheme, added, “As more and more docking stations are unveiled around the city, residents will begin to truly see the scheme taking shape, amplifying the buzz and anticipation.
We wanted to offer something new to Brighton & Hove, which is why we chose Sobi smart bikes – the first UK city bike scheme to feature this high-tech brand used in New York, Portland and Santa Monica. Now we’re eager to get more local businesses on board and see the bikes come alive.”

Following the recent announcement of Life Natural Spring Water as the bike share’s headline sponsor, the scheme is now inviting other local businesses to sponsor the bikes with packages ranging from £5k to £50k.

First 10 docking station locations

Order of construction Where
1Brighton Pier
2Brighton Centre Odeon
3Seafront opposite Grand
4Seafront opposite Metropole
5Seafront Peace Statue
6Hove Lawns cafe
7Madeira Drive
8New England Quarter / New Eng Street
9London Rd / Baker St
10Preston Park / Preston Road


Sponsorship enquiries should be sent to Tim Caswell,