Local five star hotel is the next luxury hotel in the UK to take on the Danish concept of hygge – loosely translated as a year-round feeling of warmth, wellbeing and cosiness – and make it part of its daily offering.
The Alexander House Hotel in West Sussex, known for its ability to spot trends and anticipate guests’ needs, has secured the supply of a unique range of Danish inspired tea – Hoogly Tea, who have graced our Made in Sussex pages once before.
Created by a Danish tea enthusiast and Brighton resident, Tina Gloggengieser, Hoogly Tea has its origins in the mindful Hygge Danish lifestyle – credited with making Denmark one of the happiest nations in the world.
“Central to hygge living is tea, with its ability to bring comfort and a sense of well being,” says Tina.
Tamas Jurca, manager at Alexander House said “As soon as I experienced the Hoogly Tea product, through our connection with Conde Nast Johansens, I knew it was perfect for our guests who come here to relax, unwind and rebalance.”
The 18 blends of black, white and green teas as well as herbal infusions create a very unique collection. The teas are all hand blended and personally developed by Tina, and draw on the central themes of hygge: togetherness, food and celebration. These include Around the Fire Black Tea – a combination of smoky tea leaves, warming spices, safflower and crushed chilli; Baked Apple Chai – a base of Mellow Sri Lankan tea with apple, ginger, cinnamon and cloves; and Sparkling White – Chinese white tea with apple, lemongrass, elderflower and rosehip among many others.
Hoogly teas are blended and packed in the UK, ethically sourced and fairly traded. The biodegradable tea pyramids are soil association certified.