This year saw Electric celebrate their 10th year in business. SBT’s Managing Director, Sam Thomas caught up with founder, Mark Woolley to talk about the phenomenal brand that is Electric
Mark Woolley is a multi-award winning hair stylist, founder, international creative Director and the sole driving force behind the exclusive and innovative British brand, Electric. Celebrating its 10th anniversary in 2017, the Electric brand encompasses six bespoke salons in key cities throughout the UK, a professional award winning product range, the Electric Studio and the Electric Education Academy.
One of the most respected figures within the hairdressing industry, Mark’s work regularly appears in leading publications across the globe. He is frequently used as an expert on celebrity hair trends on television and within top monthly glossy magazines, drawing on his 25 years’ experience to create stunning, inspirational looks. Regularly in-demand across the globe for his creativity and entrepreneurial expertise, Mark shares his time between the UK, USA, Europe and the Far East promoting his hair knowledge and professional hair product range. Mark is also a founding member of L’Oréal Portfolio of Artistic Hairdressers and is active within the Fellowship for British Hairdressing.
His passion for art, music, and fashion made his journey into the beauty industry inevitable. His dedication to elevating the image of hairdressing, both publicly and within the fashion industry, has been his fuel for innovating, collaborating and developing talent. This ultimately led to the creation of the Electric salons, Electric Studio, Electric Education and eventually the Electric Professional product range that is now also available in independent hair salons across the globe.
The Electric brand is a portfolio of the Electric Studio, Electric Education Academy, and Electric Professional product range all driven by a collective of bespoke salons situated in key cities across the UK and an award winning Artistic Team.
The Electric brand continues to grow, absorbing Mark’s down-to-earth nature and accessible style, as well as reflecting his energy, drive and vision, making it one of the most happening brands within the hairdressing industry current day. With beautiful salons in London’s fashionable Marylebone, Brighton, Oxford, Liverpool, Edinburgh and Reading, Electric focuses on delivering a total experience that blends outstanding cuts and gorgeous colour with seamless customer excellence.
As well as offering customers around the country an incredble service not found in many other salons, Electric’s high-end products are available in hand-picked UK salons and abroad via leading distributors. Electric Formulas are unique in that they are a bespoke range of products, requested by clients and designed by hairdressers. It is also the only independently owned and produced in Britain. Drawing on two decades of experience in the industry and years of intense research and development, Electric are very proud of the Electric Professional Products range, which is now available in over 8 countries worldwide.
Over its decade of operation, Electric has won numerous (and well-deserved) awards for its services and products, including Best Education and Training at the British Hairdressing Business Awards, Best Salon and Best Business Thinker at the Creative Head Award, Best Professional Haircare Shampoo and Best Travel Product at the Hair Awards and FAME Team Winner at the Fellowship For British Hairdressing Awards. Electric has also earned accolades such as Hair Magazine’s Salon Stylist of the Year, Creative Director of the Year and Business Director of the Year at the British Hairdressing Business Awards, as well as becoming a finalist for Most Wanted at the Awards for Innovation and the Creative Head Awards’ IT List.
THE FUTURE OF ELECTRIC
Of course, coming this far means that Mark only has plans to continue expanding, innovating and moving forwards. The Electric team is definitely growing, and with friends in different countries around the world, at the heart of it, it’s all of these people that make it all happen. After all, teamwork makes the dream work!
To celebrate the brand’s 10th year in business, the Electric team threw a party in Falmer Court; what is soon to be their new premises. The Medieval barn (the second largest thatched roof in the UK) will soon be Electric’s head offices, where the products will be made and what will also become a fully functional event space, photo studio and product lab. Such a large amount of space will also allow the building of a generous amount of accommodation and offer teaching courses. Over the coming months, what this will become is essentially a global destination for Electric.
Of course, a huge congratulations goes to Mark Woolley and the Electric team, and we’ll look forward to bringing you their latest news in issues to come.
For any further information on Electric, please visit their website: www.electric-hair.com