For this months Made in Sussex, we turn our focus to “Brow Couture” with Browologist and founder of Samantha Trace Costmetics Ltd

With brows being one of the biggest beauty trends in the UK it’s no wonder now more then ever women are looking for a helping hand to get their eyebrows back!

Building her own Brow Empire, Hayward’s Heath-based Samantha Trace is the “go to brow artist of 2018”.
She holds an impressive portfolio of perfectly crafted brows, performed at her luxury private suite Clinic Privée for the ultimate indulgence in Brow Couture and Permanent Cosmetics.

Regularly featuring in glossies such as Hello! Magazine, Cosmopolitan and The Daily Mail she represents the highest calibre of Brow Artists.
Located on Sydney Road and accessible from the train station, her private Clinic is a premium destination with stylish gold décor and chic furnishings that boasts an undeniably welcoming and sophisticated atmosphere that Samantha’s clients praise her for.

How it all began

Samantha’s 17 years experience in the beauty industry has seen her travel all over the world, from setting up and managing famous Day Spa’s to becoming a skin specialist with the most in-depth knowledge of skin, science and dermatology. She has worked with thousands of clients all over the UK and was the co-presenter on QVC for Doctor led skincare.

Samantha said: “My career has always had a creative element, so becoming a brow expert in all areas of permanent make-up and eyebrow design I have taken my many years of experience, particularly in skin, to deliver the best treatments. Not only filling sparse brow hairs to design fuller brows, but also being a medical tattooist creating new brows for hair loss suffers such as Alopecia and Cancer.

Using techniques like Microblading offers a revolutionary way to create brows with the most advanced techniques to apply pigment into the skin using tiny micro needles that can create the look of a real hair strand. The needle can flow in the same direction as the hair growth, forming a wonderful natural looking eyebrow. This technique of ‘hairstroke” is the finest form of eyebrow tattooing.

Success in Sussex

“I knew from a young age I would have my own business doing what my heart and hands loved. Finally at 31, I was able to start Samantha Trace Cosmetics Ltd! My passion as a professional Browologist is to achieve outstanding results for my clients, always endeavouring to be innovative, as a specialist it’s important to offer the best service possible with cutting edge techniques.

This past year has seen the business develop and through dedication, the brand is growing rapidly, as is the demand for these services.

Looking ahead to the future

The next year will see the expansion of my Brow Couture offering with an additional eye-styling concept and to grow the business with more Artists providing a luxury-dedicated service to ‘brows and eyes’.

For any further information, please contact Samantha via or call 07842917798.